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Composition, lighting and color are still the most important factors in creating a great image; but now, how do you capture and reproduce that image? Working with Thoen & Associates, with their knowledge and experience of color management and custom ICC profiling pays off with higher reproduction quality and lower bottom line costs. In other words; expertly color calibrated images, supplied with color matched reference prints; equals brochures and trade show prints without the trial and redo costs at press time.

“Just like the old days of pre-press houses doing laser scanned color separations, there is more to color conversions than meets the eye.  First and foremost is the use of a hardware and software calibrated system.  If not, its an up hill battle all the way. A quick visual test of the accuracy your system; does the proof that was supplied with the file match the color you see on your screen?  And/or does your printing devise output a good match to your screen?”

There is a wealth of information available for anyone willing to look. Here is a small sampling from an extended list they’ve studied:

  1. Professional Photoshop Fifth Edition / The Classic Guide to Color Correction by Dan Margulis (

  2. Universal Photographic Digital Imaging Guidelines

  3. Color Shifts on the World Wide Web

  4. Monitor Calibration Test Page

  5. Which Monitor Should I Get?

  6. Recommended Monitor Profiling Kits

  7. Real World Color Management by Bruce Fraiser (

Proper use of ICC profiles, color spaces, color settings, and color management policies in Photoshop insures color critical matching that once setup, is painless and makes you wonder why you didn't do it sooner.

Color Calibration - CMYK & Web Conversion

In a conversation with Greg Thoen, he related; “While reproduction of the image is still at the mercy of the printer who is generally selected by the client; color management expertise and knowledge is critical.  With a hardware color calibrated system using ICC profiles, we encourage our clients to let us handle the CMYK conversions; as the job doesn't end with just supplying the RGB master files”.

“Working closely with the A/D and/or the printer helps insure that WYSIWYG is a reality.  Too often we hear that someone simply pushed the "Easy Button" for CMYK conversions, then wondered why the press wasn't able to give matching results right out of the gate”.

Working closely with the A/D and/or printer requires an understanding of the different color gamuts and how they correlate to their respective color space. This knowledge comes to bear even before a camera is picked up.

Color Shifts on the World Wide Web and what you need to know about it?

Do some, or many of your web photos look good when your working on them in your editing program or printed proof; but when viewed on your web site in your favorite browser they appear dull, lack contrast, saturation, or off color? The answer lies in the file; its color space, if its “tagged” or “not tagged”, and the browser being used. There’s a correct way to prepare images for use on your web pages that will preserve the accuracy of the original file. The easiest way for you to achieve this is simply have Thoen & Associates handle your photography; from concept to completion...they’ll make sure your satisfied...period.

For your web site and social media use, T&A will also take all your existing files and optimize them in the proper color space, size and improve sharpness for a nominal fee. Clean, colorful and sharp are always good things!

Color gamut relationships: Only sRGB should be use with images on the web.

Thoen & Associates Advertising Photography, Inc.  is a full service commercial photography studio in Minneapolis MN.

Our photography services include:

Advertising Photographer for, Catalogs, Web sites, Brochures, Annual Reports, Outdoor Boards

Architectural Photographer for, Interior and Exterior Photography, Hotel, Restaurants

Automotive Photographer for, Hot Rods, Motorcycles, Antique Autos, Vintage Vehicles, Collector cars, Custom Street Rods

Food and Drink Photographer for Cook Books, Magazine, Restaurant Menus, Packaging, Web sites

Industrial Photographer for, Studio and Location Photography

Medical Product Photographer for, Medical Devices

People Photographer, for Executives, Lifestyle, Advertising

Product Photographer / Product Illustration for Advertising, Packaging, Catalogs, Brochures

HDR Photographer for High Dynamic Range Photography

Photo Retouching

Minneapolis Photographers Greg Thoen and Jeff Natrop welcome you to their web site. Here you can view their extended capabilities.

If you’re looking for a product photographer, food photographer, people photographer, industrial photographer, architectural photographer, interior photographer, automotive photographer, HDR photographer, medical photographer, macro photographer, or location photographer; then you’ve come to the right place.

Thoen & Associates, Minneapolis Advertising Photographer specializes in a variety of markets including but not limited to:

Product Photography, Food Photography, People Photography, Industrial Photography, Architectural Photography, Interior Photography, Exterior Photography, Automotive Photography, HDR Photography, Medical Photography, Location Photography, Product Illustration Photography, Lifestyle Photography, Annual Report Photography, Macro Photography. 20 plus years of experience and problem solving give us the ability to rise to the challenge. Look over our portfolio, then ask how we can solve your challenge.

Minneapolis Food Photographer - One of the many areas of photography we specialize is product photography. But when photographing food as the product, it presents challenges unique to food photography. It takes many skilled and “steady” hands to create the delectable images Greg and Jeff come up with for their clients. Their images grace the pages of web sites, outdoor boards, menus, and packaging.

Minneapolis Product Photographer Thoen & Associates specializes in Commercial, Illustrative and Product Photography. They meet the demanding needs for Commercial Advertising, Packaging, Web, Brochures, Catalogs, Outdoor Boards, POP Displays and Trade Shows. Complex to Simple, Real to Imaginary.

HDR Photography - This tool in the hands of a skilled artist can achieve an incredible range of detail, contrast, and color which was previously unobtainable using the now “traditional” digital tools. The examples on our HDR page will show how we use both HDR and Exposure Fusion techniques to create realistic dynamic images for our clients. Yes we can also give you the wild, surreal, super saturated, HDR images if that’s your goal.

Technical challenges abound for the Minnesota Industrial Photographer. Minneapolis Industrial / Medical Photographer, Thoen & Associates specializes in Industrial, Medical, Corporate, and Annual Report Photography. Greg Thoen states “we are fully equipped to handle any location photography challenge; many have taken us across the United States. Be it a factory, foundry, helicopter, or clean room; we have the years of experience you can depend on”.

Micro and macro photography is part of the skill set they use when called upon as a Medical Photographer to photograph medical devices, their uses and the manufacturing process.

Minneapolis Architectural & Interior Photographer | Thoen & Associates specializes in Architecture & Interior images in residential and industrial environments. Benefit from 20+yrs of experience with creative lighting, propping and composition. HDR or High Dynamic Range Photography extends the scope what was previously unobtainable. The utmost care is taken in every environment; be it an executive’s office, a commercial building with pristine landscaping, a custom home interior, or hospital operating room.

Minneapolis | St. Paul People and lifestyle photographer: Working closely and orchestrating people requires patience, people skills, and four keen eyes (two in front and two in back) watching the details. The relaxed and confident nature of Greg and Jeff assures the clients and models that the end result will be perfect.

Minnesota Automotive Photographer Thoen & Associates specializes in Custom Motorcycle, Hot Rod, Collector Cars, and Graphic Automotive Photography. It is all about the lighting and composition tailored specifically for each unique vehicle. It’s all about a keen eye for details. Highlights, shadows, chrome, highly reflective paint surfaces, curved lines, glass; all details Greg and Jeff are accustomed to enhancing.

Minneapolis Photographer Thoen & Associates Advertising Photography, Inc.

offers the following commercial advertising photography services: